Arena Racing Company (‘ARC’) is delighted to announce The Silk Series has been shortlisted for a prestigious BT Sports Industry Awards 2018, the largest commercial sports awards in the world, in the new Diversity and Inclusion category.
The Silk Series was introduced across nine ARC racecourses across the summer of 2017, with a total prize fund of £100,000, exclusively for female jockeys. Jockeys accrued points over the course of The Silk Series, with Megan Nicholls winning The Tufnell Trophy for top jockey following the Final at Doncaster Racecourse in September.
36 separate jockeys took part in The Silk Series, which helped raise over £46,000 for Cancer Research UK generated from a donation by ARC, from ticket sales to the nine Ladies Day fixtures and activities undertaken on course by CRUK teams.
Official Betting Partners Bet365 supported the campaign throughout the summer and The Silk Series was named winner in ‘The Love of The Sport’ category at the Racecourse Association Showcase Awards in November 2017.
The new Diversity and Inclusion Award at the BT Sports Industry Awards was amongst the most entered categories, while Community Programme of the Year also witnessed a significant rise, reflecting the shift in the industry mind-set as businesses define their social purpose.
Along with The Silk Series, others shortlisted in the Diversity and Inclusion Award include Everton in the Community, The World Para Athletics Championships, Parallel London, SSE Wildcats, and UEFA’s #EqualGame. The winners will be announced on 26th April, with categories recognising the very best activations, agencies, brands, campaigns, content, digital communities, events, governing bodies, rights holders, sponsorships, technologies, use of data and more. In total, 23 different sports are represented at The BT Sports Industry Awards.
Nick Keller, chairman, Sport Industry Group - organisers of the BT Sport Industry Awards - commented: “We introduced a number of new categories this year to reflect the work and strategy being undertaken across the sport industry. It is clear that technology is significantly changing our industry but we also are seeing many campaigns that are purpose lead. There is no doubt in these fragmented times that our industry has a greater role to play.”
Susannah Gill, Director of External Affairs at ARC said, “It is absolutely fantastic to see The Silk Series shortlisted for a BT Sports Industry Award. The Silk Series was the brainchild of Hayley Plimley, Head of Sales and Marketing at Uttoxeter Racecourse. The ARC team worked alongside CSM to develop the initiative, with the central aim of helping to showcase the excellent female jockeys that we have working in Britain today. We are delighted with the way that jockeys, trainers and owners have engaged with The Silk Series in its inaugural year, and look forward to announcing exciting plans for the 2018 season shortly.
“Megan Nicholls was a very worthy winner, following her performance throughout The Silk Series and we hope that sports industry recognition will be another step forward in helping develop the careers of more female jockeys in Great Britain. As recent research showed, they don’t always get the opportunities their talent deserves. We believe that offering more opportunities to both ride and develop professional networks with new owners and trainers will help address this issue.”
The BT Sport Industry Awards will take place at Battersea Evolution in London, on Thursday 26th April 2018.
The BT Sport Industry Awards Judging Panel will then decide the winner of each category, announced at the BT Sport Industry Awards 2018 - the most prestigious commercial sports awards in Europe. To find out more about the extensive judging process, click here.
For more information on the event visit www.sportindustry.biz/awards, and follow @SportIndustry #BTSIA. For more information on The Silk Series, visit www.thesilkseries.com and follow @TheSilkSeries #SilkSeries.